❄️ Invite only launch • Ultra + biohacker edition

FrostPlug™

Cooling electrolytes for runners and bio-hackers willing to do just about anything for next-level gains.

FrostPlug™ is the first ever rectal electrolyte delivery system that cools you from the inside out.

Max absorption

Delivers electrolytes directly through the colon, bypassing the traditional digestive system.

Accelerated rehydration

Designed for when you need it most: hot miles, hard efforts, and post-sauna recovery.

✓ Rapid rehydration — sodium, potassium, magnesium (aka the Holy Trinity of “don’t cramp”).
✓ Core cooling — chill from the inside out for hot miles and post-suffer recovery.
✓ All natural wood stick — because sustainability is key.

*This is satire. Do not insert popciscles into your butt. Seriously.

“PR’d my long run because my core temp felt… spiritually lower.”

— Chad, self-appointed Zone 2 priest

“I used to fear summer miles. Now summer fears me.”

— Kelsey, 100K finisher (allegedly)

“The only product that made my training partners stop asking questions.”

— Mike, trail runner / chaos enjoyer